A woman with short black hair, wearing glasses, pearl earrings, a pearl necklace, and a light-colored blazer, standing in front of a colorful painting.

tIFFAINE STEPHENS

STRATEGIC BRAND BUILDER & STORYTELLER

WORK WITH ME

BRAND BUILDING + STORY TELLING

BRAND BUILDING + STORY TELLING

A woman sitting in a green chair with a large green plant behind her, wearing glasses, hoop earrings, a black leather jacket over a white blouse, and black pants.

Tiffaine Stephens is a brand leader with over a decade of experience in the food & beverage and healthcare industries, primarily focused on integrated marketing communication & brand experiences. She currently leads brand building for the Flavored portfolio, including poppi, at PepsiCo Beverages US.

Throughout her career, she has been an agent for building inclusive marketing campaigns that humanize those most underserved. Tiffaine is originally from East Orange, NJ, and currently resides in Bed-Stuy, Brooklyn.

Tiffaine is a multi-hyphenate creative & storyteller.

Black and white photo of a cityscape viewed from a hillside with rooftops, trees, and distant buildings and mountains under a cloudy sky.
Portrait of a smiling Black woman wearing a white blazer and pearl necklace, sitting on a beige sofa in a modern office setting with dark doors behind her.

inspired by global communities

Tiffaine adopts a people-first, product-second approach to her work that allows her to build genuine connections with her partners and the consumers she serves.

As an avid lover of travel, cultural immersion, and art, Tiffaine strives to connect with audiences through their passion points - meeting them where they are.

Her personal upbringing as a first-gen with roots in Guyana, South America, allows her to see the world from a global lens and the significant roles marketing & media can play in connecting people beyond cultural differences.

BRANDS TIFFAINE HAS WORKED WITH

Black and white Pepsi logo with the word 'Pepsi' inside a circle.
Gray and white Mountain Dew logo with black background.
Image of a silver, ring-shaped object, possibly a mechanical or industrial component, resting on a flat surface.
Five women sitting on white stools in a panel discussion at the Culinary Creatives Conference, with microphones in hand and a backdrop displaying the event's logo.

Skilled and trained in integrated marketing communications

Trained at Fortune 100 companies like Eli Lilly & Company and PepsiCo - Tiffaine has built a reputation for building and growing household brands like Mountain Dew, Pepsi and Cialis.

Outside of work, Tiffaine hones her storytelling & entrepreneurial skills with a small consultancy, The Image Republic, and film photography to capture everyday life in her community.

Tiffaine’s Expertise

  • Growing a brand starts with a clear message that can reach the masses across multiple platforms - this is Tiffaine’s bread and butter.

  • Using a design-first mindset, Tiffaine has led the experience strategy for major events like NBA All Star Weekend and Pepsi Dig In Day - branded tentpole moments reaching up to 10,000 people, in real life and millions through digital media.

  • Sometimes a brand needs assistance in telling its story from a partnered brand or the right talent - Tiffaine’s strong pitch and negotiation skills have landed brands partners like Keith Lee, James Beard Foundation and more.

“Tiffaine works with an ethic that combines her passion, empathy and care for the people your brand will serve.”

— Long-time partner